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Client

Bismillah

Role

Product Designer

Duration

Jul - Aug 2023

Dating app

Dating App

Problem

The old design was outdated and lacked a distinct identity. It also had UX flaws that made it difficult for users to navigate the application. The users faced challenges finding matches because the application lacked compatibility settings.

Goal

The goal of this project is to develop a modern, intuitive application with a clear identity. It aims to resolve previous UX issues and include compatibility settings, enhancing ease of use and helping users find matches more efficiently.

Human Interface Guidelines

I used Apple's human interface guidelines to ensure that designs are compatible and easy to use for IOS users. while coming up with the best solutions where the guidelines will be used for the new UI/UX design.

Human interface guidelines
Interface and user flow

Interface and User Flow

I began enhancing the user flow and interface to ensure a pleasant experience from both UI and UX perspectives. This included streamlining the registration process for the new users who did not have account.

Keeping Sense of Familiarity

The client wanted a familiar interface like the competition to help users adapt quickly. I created a modern, simple design that keeps this familiarity while adding unique elements for a distinct identity.

Keeping sense of familiarity
Freemium & premium plans

Freemium & Premium Plans

The application offers both free and premium plans. Therefore, I created two design variations to distinguish the appearance and functionality of each plan.

Intuitive Settings

Since the product includes two plans and numerous features, I ensured the settings for managing these features are intuitive and straightforward.

Intuitive settings

Final UI/UX Design

After developing a modern, intuitive application with a clear identity and resolving previous UX issues, we finalized the design. This application is intended for individuals seeking respectful and meaningful connections.

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